Invite: Toshiba Consumer Product Launch on June 20

June 5, 2013 Leave a comment

In a world where technology is an inevitable part of our daily lives, we all want to keep ourselves up to date with the latest trends on gadgets. I’ve used Toshiba Portege before and what I like about it, aside from the stylishly modern design, is its powerful cooling fans that maintain it’s temperature low even after almost 12 hours of continuous usage. Toshiba never fails to offer stylish designs that cater to a wide spectrum of consumers.

I just heard today that Toshiba is launching a new line of products on June 20. If ever, this will be my first time to attend such tech conference, similar to CES and other tech product launches.

Of course, I’ll post another entry on the new product line after the event, so watch out for that!

Here are the details:
What: Toshiba PC Launch
Date: June 20, 2013
Time: 6:00pm to 8:30pm
Venue: Cirkulo, Pasay Road, Makati City

Yugatech partnered with Toshiba to include/invite about 100 of our readers here to attend their upcoming PC Launch (laptop/ultrabook) here in Makati.

Food and drinks will be served for dinner. There will be a short program where we raffle off Toshiba products to attendees (a Toshiba LED HDTV as top prize and Toshiba Portable HDDs). All 100 attendees will also get interesting tokens to bring home.

How’s that for an experience? Of course, the YugaTech editorial team will also be there for a little meet-and-greet.

So, how do you get that special invite to attend and be a part of this exclusive event? Easy! Just follow any one of the simple tasks below.

a) You can Tweet/FB/G+ about this event and tell us why you’d want to attend. Use the hashtag #mytoshiba

b) Tell us about your past experience with the Toshiba brand or any Toshiba product you used to own or still use. It can be in a blog post, a YouTube video, Google Doc (Slideshow) or FB Note.

Leave a link in the comments to your entry/entries (you can do option A or option B or both). Make sure you leave your real name and email in the comment form so we can contact you right away.


a) Those who shared/tweet will have the chance to get an invite and be eligible to win the Toshiba HDD that we’re raffling away.

b) Those who blogged, posted on YouTube or the like get priority invitations and a chance to win the Toshiba LED HDTV or any of the other prizes.

c) Winners will be announced near the end of the event itself and should be present, otherwise we will pick new winners until we get one.

For details, you may contact me below


To gamble or not to gamble?

June 9, 2011 2 comments

One of the memorable discussions in our statistics class was when our professor explained why we should not try our luck in any numbers game. Using the local lottery as an example, we had arrived in a conclusion that there is greater probability of being struck by a lightning than hitting the jackpot prize in lotto.

Although gambling had always been part of every society, a number of people especially the conservative institutions – such as the Catholic Church – condemn gambling and even consider it as a sin.  They cite several passages on the bible regarding money and greed. According to them, gambling is a product of greed – the desire to get more by spending less.

This explanation, I believe, is partly true. However, I personally believe that we also need to have a better and clearer understanding on why people still engage in such gaming activities before we arrive at such conclusions.


Types of gamblers

Gamblers are categorized according to the intent or purpose. Most gamblers are social gamblers. They engage in gambling for entertainment and social interaction purposes. They do not gamble excessively as they are able to decide to limit their loss ahead of time and stick to it. They do not experience negative financial consequences as a result of gambling.

Serious social gamblers on the other hand are those that consider gambling as a major source of entertainment. Although serious social gamblers play on a regular basis, they are able to quit without showing signs of withdrawal or irritability.

Professional gamblers make a living out of gambling. They learn the game or play in order to win. They have the ability to carefully make choices and know the right time to place their bets. Although they usually refrain from impulsive betting, these types of gambler often evolve as problem or pathological gamblers.

Problem Gamblers experience problems – finances, lifestyle, family, marriage, work, etc. – attributed to gambling. Long term goals and ambitions of these types of people are sometimes replaced by gambling. Although they may deny the problem or problems that occur, mood swings after a loss is evident. Temporarily, problem gamblers quit after a big loss but resume once their finances have stabilized.

Gambling becomes the only thing in life of compulsive gamblers. They have lost control and do not have the ability to make a sound and rational decision to not gamble. Compulsive gamblers play more than they should. They also gamble more money and for a longer time than they intended. These types of gamblers become pathological gamblers when they ignore their own family issues, business and financial problems in exchange to gambling. Pathological gamblers then are compulsive gamblers who have progressed to a point of causing harm to themselves and to others.

Action gamblers play for the thrill. They react to gambling with an unusual degree of excitement. They are more likely to bet when they feel good, happy or lucky. As they win, they place larger bets which give them a higher level of excitement. The excitement that they get in gambling gives them a pleasurable feeling and achieving it becomes a major focus of the gambler’s life.

Some also gamble to escape traumatic events in their lives. They are called escape gamblers because they get relief or escape from the psychological or emotional pain that they experience. Many are afraid to stop gambling because they are not prepared to face the reality and endure the pain they fear.


Why do people gamble?

When we were young we were reminded by our parents not to participate in any gambling activity. According to them, gambling is not a way to get rich. However, as we grow old, we see a lot of people – including our relatives, friends, colleagues, and bosses – gamble. We see them bet while hoping to hit the jackpot prize in various games such as lottery, sports betting, majong, poker, and the like. People gamble for a lot of reasons. Below are some of the reasons why people gamble.

As it is also a status symbol, gambling satisfies our individual desires to be recognized and looked upon by other people. In addition to that, gambling creates jobs and contributes to the tourism industry. It also has an overall positive impact on the economic situation of the country.

Gambling is a form of recreation – to make friends and have fun. Although it is rarely successful in aiding finances, many people enjoy gambling for this reason. Thus, if one cannot afford to lose money, then he should not gamble.

It is a mechanism to distribute wealth – to equalize the strong divide between the rich and the poor. Majority of the people who try their luck in casinos are aware that they will eventually lose and that there is a greater chance of not hitting the jackpot prize. They say that the main reason why they enjoy playing is that they want enjoy their life and have fun. Casinos, sports betting, lottery, and board games increase their level of adrenalin in their body – an agent that boosts metabolism and gives a safe and natural “high.” To sustain their excitement, they spend more and gamble.

Sometimes people gamble because they are feeling lucky. As luck plays a large factor in gambling, people spin slot machines, buy lottery tickets, or play majong because they feel that they have a good chance of winning.

Charles Lamb once said, “Man is a gaming animal.” Humans, by nature seek satisfaction – just like any other animal. However, what sets us apart from them is our desire to get involved and seek satisfaction in winning. We have psychological desires that go beyond the need to survive. As long as we keep it under our control and do not bet more than we can afford, it would remain as a safe outlet of our emotions and our desire to seek satisfaction

People who have a very heavy schedule and tight workload need to relax.  Gambling can be a form of relaxation. By giving themselves a chance to be carefree even for a moment, they feel more relaxed as they are free to share their frustrations to other people that they meet while they play. This is also way to reintegrate themselves to the outside world as they are given a chance to socialize and meet other people of the same interest.



There are many ways on how we could categorize the gambling. The typical gambling activities fall into the following categories:

Games of skill. Gambling activities that fall in the category generally rely on the skill of the players. In this category, constant experience and analytical skills increase the chances of winning.

Examples for this category are poker and majong. Winning is dependent on how good the player makes his strategies and bluff his opponent successfully.

However, luck may also play a crucial role on these games. For instance, although a poker player uses his skill to increase the chance of winning, his decisions may still be influenced by the cards that appear which is decided entirely by chance.

Games of luck. These games rely on random chances and probability sampling. Casino, sports betting, and lottery are just some of the examples. Winning is dependent on how the player were able to calculate the risks minus the probability of winning.

Take the local lottery as an example. A single bet in the 6/42 draw has a greater probability of winning than in a 6/49 draw. However, there is still very low probability of hitting the correct number combination in the 6/42 draw.

Just like the other category, games of luck can also be influenced by skills to a certain extent. For instance, although chance factors like the condition of the race track, weather conditions, and other uncontrolled disturbances may influence the game, a gambler must also learn to rely on research and analysis of the historical performance of the players to make an informed decision about the probable outcome of the event.


The bottom line

Gambling is not entirely a bad thing but necessarily a good one. As millions of dollars are spent solely on gambling activities worldwide, a number of jobs are created. In addition, taxes on games and amusement are also collected by the government to improve and build infrastructure facilities for the citizens that help boost economic activities.

Although moralists argue that gambling should not be tolerated especially in the country, I believe that it has already been part of our culture which is really difficult and nearly impossible to control.

We play majong, cards, and other forms of gambling at the wake of our loved ones to escape from our extreme emotions. We bet on what round Manny Pacquiao would knock down his opponent. In addition, we are encouraged to play lotto after seeing the news and advertisements on the television and newspapers regarding the jackpot prize at stake.

We are all compulsive buyers and emotional consumers. What is right to a person might not be always right in reference to the norms of other people. We could never eliminate disagreements specially with gambling as a topic.

From a micro level perspective, I must agree that gambling has a negative effect on the relationship among the family members. Most especially in our country where the Catholic Church gives much emphasis and importance to strong family ties, gambling is indeed a controversial issue to tackle. Thus, from a micro level perspective, gambling is like a flu that needs and immediate treatment; and that treatment can only be done by killing the virus.

However, from a macro level perspective, gambling brings a lot of employment opportunities. Not only jobs in the gaming industry are created but also in the tourism and food industry. Tax from the gaming industry boosts government funds that would help finance infrastructure projects and improve social services. Charity institutions are also among the top beneficiaries of gambling activities. The revenue generated from gambling help finance the cause of these institutions. In the Philippines for instance, gambling helps finance the purchase of community ambulances. In addition, it helps finance the healthcare concerns of the marginalized sector.

Studies show that majority of gamblers know when to stop and how much money should they gamble. For me, gambling should not be the issue here. Rather the intent of gamblers and the negative effects of excessive gambling should be the main concern. Gambling is like a double edged dagger. It can bring us positive or negative effects. I would like you to decide whether if it would bring much benefit or not – it is up to you.

Categories: Uncategorized Tags:

New website

January 24, 2011 Leave a comment

Hey guys! I just created my new site.

Click here to view it.

Categories: Uncategorized

Are you contagious?

October 2, 2010 Leave a comment

Social Media Release Unilab final


September 25, 2010 5 comments

It’s for you, it’s for me, it’s for everyone! Yes, I’m talking about the mighty online communities or forums! As we are tasked to do a workshop on how to manage online communities and other related topics, I would like to share here in my communication blog why I personally like and join forums and online communities.


conversation Conversation is the key. Unlike traditional web sites that only allow us to read their content, watch the videos that they have created, and view the pictures posted on their web sites, forums allow us to comment, comment back, and create conversation among the members of the forum. Thus, members feel valued and important especially when they receive positive comments on their works and contributions.

Free!!! Yes, one of the best things that I could think of about online communities is that memberships are free. Some communities even allow non-members to view the content and even comment on the content posted.

946_385OMASingapore Anonymity. As forums allow us to create the username of our choice, we can choose to conceal our identity. My personal favorite is skyscrapercity. As a frustrated architect and urban planner, it provides an avenue where I can express and contribute my personal knowledge anonymously regarding a certain project – whether government-initiated or not. I find it positive for I can hide my identity and contribute without them knowing that I am a communication student not a civil engineering or architecture student.

Quality response. Oftentimes, forums are also followed by experts that contribute quality and reliable opinions about a certain topic. People collaborate and evaluate the quality of responses to create a reliable and up-to-date pool of information that are readily available over the internet.

Become what you want. With all the knowledge that I’ve learned from real architects, engineers, and urban planners through the online communities that I join, I am now a self-proclaimed architect and urban planner.

PeopleForums and online communities really play a great role in bridging people with common interests. As we gather in niche groups, and communities through online forums, the quality of information is refined. I believe that, although some organizations are now tapping their potentials, much organizations still need to learn how to tap the potential of online communities in designing communication plans.

The untapped potentials of these communities are limitless. Thus, I believe that, as future OrCom practitioners, we should always include the online communities in the list of our target audience or group. As they share common interests they can be good influencers and opinion leaders that would contribute to the success of our brands, or anything that are of great value to them.


September 18, 2010 1 comment

3315595963_b64a98d215Viral promotion, as we may have experienced, is no easy task. It involves tedious analysis of the target market, designing the most appropriate communication strategy to be used in every target niche group.

This semester gave me a lot of memorable tasks and experiences. I’ve learned that the most important aspect of viral promotion, or any kind of promotion is not the number of views we get. It is the quality of views and responses and how we successfully reached our target groups.


Here’s one of the videos that we’ve created for OrCom 152 viral video promotion.



So, I have decided to list some of the important things to remember in promoting our products, services, etc. over the internet

ANALYZE Analyze. Make sure you have a thorough knowledge about your audience even before your start your campaign. This will help you craft your messages and design your promotional strategy.

Integrate. If you are planning to make an advocacy campaign, make sure that you analyze the key message/s. Integrate every detail that you want to include in you message.

aba0678lMake it simple. One key aspect of a successful viral promotion is that the key message is simple yet comprehensive enough to encompass every detail that the target group might want to ask.

Choose the best media. Not all viral promotion needs every media possible. To avoid unnecessary expenses and to get accurate results, analyze your audience and choose only the media that they use. Examples are forums, blogs, social bookmarking, new social media, podcasts, video sites, etc.

golden-triangle-google-small Optimize. If possible, optimize searches. You may avail services to optimize your promotional medium to search engines. The ‘golden triangle’ could serve as a guide in optimizing your pages.

Respond. Remember that your our the goal is to create communication – and communication is two way. So make sure to respond on inquiries and comments of your target group.

Seed. Of course you want your target group to comment on your blog, videos, etc. But before they do that, the want to see comments from other people from their group. You may want to try to seed comments to encourage your target group to comment on your videos, blogs, forums, etc.

Evaluate. After doing everything you need to do, do not forget to evaluate your promotion. Reflect and see whether you have successfully created communication between your target group/s or not. Assess if you have to do changes and modify your communication strategy.


These are just few things to remember in promoting our products, advocacies, services, news, etc. We may modify, rearrange, add, and delete some of the steps prescribed above.However, I believe that we should always remember that thorough analysis of our target group, carefully crafted messages, effective and efficient channels, and an evaluation at the end of the promotion are basic.

As future OrCom practitioners, we should always wear our OrCom hat and always remember the things that we have learned from the four corners of our classroom and apply in our future jobs and our daily lives.

Perfect combination :)

September 18, 2010 7 comments

In the past few years, we have noticed a significant increase of the number of social gaming sites, software, and programs. Before the new social media has been invented, gamers play using the local area network (LAN) to connect with other players.

ragnarok_068_1Ragnarok and other online games changed the gaming  arena. Online games changed how gamers play. Online games enabled them to play and compete with other players on the other side of the world. However, online games did not completely eliminate or even succeeded in reducing a significant number of offline and LAN games.

It was not until the new social media gaming has been introduced. With it, gamers can chat and communicate with other players. This feature has drastically made so much difference in the gaming atmosphere. 

farmville  farmer 10463174-cafe-world-dishes 

Games such as Farmville, Cafe World, Mafia Wars, etc. have proliferated the social network. Now, not only hardcore gamers are addicted to these games, even children and their parents became so addicted to the games.

app_full_proxy.phpWhat is so special with these games is that aside from being able to communicate with other gamers on the other side of the planet, they can also interact and post to their Facebook walls something related to the game. As it is a combination of social media and online gaming, it enabled gamers to conveniently shift to social networking and hardcore social media enthusiasts to play games in their idle time.

So what is the implication of social media gaming in our field? Well, as this is one of the least tapped technology, we can tap the merging social media enthusiasts in our future communication plans. A good lesson that we can learn from this is that as people has a lot of interests, we, was communication experts, should also learn to tap unpopular and emerging niche groups. We should never thing short-term but long-term. The potential of the niche communities is enormous and never-ending. We should learn not only the common, but also, most importantly, the uncommon.